Approach
Collaborating with method
Strategic Design Makes the Future Happen
We apply strategies inspired by design-led processes that focus on the participants in a given system. This modus operandi is always striving to create, to reveal and adapt interactions and environments. It includes new models regarding collaboration, practices and relationships, which gives it the power to illustrate the future.
We work with you to create the future of your company.
Understanding Human Behaviour.
Human Sciences and Data Collection
We work at the crossroads of quantitative information derived from major data processing platforms with observation both on-site and in daily life (through user-input search), relying on tools evolved from social sciences, revealing otherwise hidden points of view.
Humans and their Environment
This is how we understand needs and obstacles within a system, or interactions and relationships, and how we build up from a practice-centric process instead of a technology/product-based approach which isn’t necessarily well suited for real-life scenarios.
Nutrients and Inspiration
To create concepts and design powerful models, we draw inspiration from similar models in an extremely varied wealth of sources, cultures and experiences—social science, art, physical science, biology, economy, design, and more.
Interdisciplinary and Opening
We prioritize trans-entity collaboration throughout the company and during the entire process, to broaden and materialize concepts, engaging diverse profiles as well as clients. This encourages cooperative work geared toward problem solving.
Co-fondateur
Design et service stratégiste
Gathering mere nothings to make our heads spin.
Peering afar, casting a die.
Testing in Real Life
Creative Design and Prototyping
Through prototyping phases, we can quickly measure up ideas against real life practices. Prototyping products, interfaces, spaces, experiences, role-playing games, and more, also enable us to reveal imaginative, emotional issues that might crop up when using a product or a service, such as particular personal experiences or behaviours in a given space.
Agility and Resurgences
Enabling user feedback as early as possible in the process allows us to identify inconsistencies as they occur and bring about new solutions to find harmony and balance between viability, desirability and feasibility.
Concepts and Approval
During each phase of our process, different forms of prototyping approve—or invalidate—hypotheses and specific goals through illustrations, leaflets, smoke tests, and both lo-fi and functional prototyping.
Going All the Way
Visions and Means
Identifying the client company’s activities, resources and abilities to launch a new commercial product or an innovative service while maintaining a long-term vision.
Hints and Pacing
Anticipating issues regarding the financing required to foster innovation at various steps along the evolution of concepts, products, and services. These financial needs are inevitably linked to specific, coherent hints that can be identified for each phase.
Structure and Organization
Finally, some innovations yield better results as in-house—or even outsourced—ad hoc structures. This is the case of innovations designed to disrupt economic models adjacent to the company's primary activity. If we identify a similar situation in our design management process, our task will consist in designing the best performing vehicle to set the innovative element afoot and let it develop.